After completion of delivery in July 2018, China Film gained 51% control of Barco, which fully illustrates the fierce competition and rapid development of the domestic cinema market.

 

As a result, on December 13, the National Cinema Bureau issued Opinions on Accelerating Cinema Construction and Promoting the Prosperity and Development of the Cinema Market, aiming at further accelerating cinema construction and promoting the prosperity and development of the film market.

 

"Opinion" points out that China has become the second largest film market in the world, the number of film screens ranks first in the world, and the number of people watching movies keeps rising. Movies have increasingly become an important form of cultural entertainment loved by the people. However, with the rapid development of cinema construction and the rapid growth of the number of screens, the problems such as the insufficient development of cinema construction, the insufficient coverage of central and Western regions, especially in county-level cities and below, and the urgent need to deepen the reform of cinema line system are becoming more and more prominent. —— In Dapingjun's vernacular, "there are a lot of development gaps in many places, and there are also a lot of opportunities."

 

In this regard, Opinion predicts that by 2020, the total number of cinema screens joining the city cinema line will reach more than 80,000 yuan. Note that this is only the number of screens joining the cinema line, that is, the number of screens in chain cinemas, excluding the number of screens in isolated or small-scale cinemas. Industry insiders even believe that the total number of domestic screens will reach 100,000 in 2020-2021 - a milestone in the history of human movies, about twice the size of the North American market.

 

Therefore, Dapingjun said: the problem is not who is the first big courtyard market, but a huge quantity gap between the first and the second is about to form - the attraction of the Chinese market for equipment manufacturers, will be "no doubt" into a contested place. Therefore, we can understand the purpose of Samsung, Sony, NEC and Barker.

   

Policy support, China's film market is still in the golden age

 

Daping believes that the "Opinions on Accelerating Cinema Construction and Promoting the Prosperity and Development of the Film Market" launched by the National Film Bureau in December is very timely. This document helps the industry solve at least two major problems:

 

Firstly, the mainland of China, which is already the largest cinema market, can the film screen continue to grow steadily and rapidly? Over the past two years, this problem has been plagued by many equipment suppliers and courtyard enterprises. Because, for a long time, the US-centered North American market has always been "the first in the world", and China's surpassing the United States has been a "miracle". On this miracle, whether the gap between China and the United States will continue to widen, and what is the ultimate gap, there is no "precedent" in the history of human movies.

 

Second, if the Chinese cinema line market continues to develop, what is the future development trajectory? Is it a completely commercialized, profit-centered development path, or will it follow a development path that combines commerce with public welfare and focuses on cultural values? If the film screening market develops entirely driven by commercial interests, the unit economic output value of Chinese film screens has been difficult to sustain the expansion of the whole market. And this direction of development is also not in line with the film mission and the people's voice to benefit the people's prosperous culture.

 

The answer to the two questions mentioned above is "Opinions on Accelerating the Construction of Cinema and Promoting the Prosperity and Development of the Film Market". In terms of scale, China's film projection market will continue to grow at a high speed and increase continuously. Our goal is to gradually close the "per capita film cultural power and facilities scale" to developed countries such as the United States. This means that the only 100,000 + level film and screen Market for human beings is about to take shape.

 

From the point of view of development path, the policy inclination to "underdeveloped areas" and "underdeveloped markets" is the meaning of serving the people's film culture. At the same time, the State encourages the construction of large-scale courtyards, and encourages mergers and reorganizations to expand the scale of leading courtyards. The core of this development path is to respect the market rules and to give the market what the market can do well. At the same time, it also respects the cultural attributes of the film industry and maintains the essence of the social value of the film culture serving the people.

 

Based on the above interpretation, Da Pingjun believes that this sentence in Opinion should be marked with "the steady growth of the number of county-level city cinemas and the rapid growth of the number of township cinemas joining the city cinema lines in conditional areas". This not only points out the space for future quantitative growth, but also reflects that the cinema serves the people's culture. The mission of transformation.

 

Of course, the National Film Bureau is not only high-profile in theory, but also has introduced practical policy safeguards. For example, "through the special funds for the development of the national film industry, the cinema will be subsidized to install giant screen systems, laser projectors and other advanced technical equipment. The amount of subsidies will not exceed 20% of the equipment purchase expenditure, and each cinema will not exceed 500,000 yuan." For example, "new (rebuilding and expanding) cinemas in county towns (county-level cities) are supported by no more than 300,000 yuan for each new cinema and no more than 200,000 yuan for each new cinema. For the operation and development of county-level city cinemas in areas with special difficulties of centralized links, 100,000-150,000 yuan per family will be subsidized. In addition, "Township cinemas that are newly built or rebuilt or expanded and joined the Urban Cinema lines shall be subsidized, each of which shall not exceed 300,000 yuan."

 

With the support of these real gold and silver, Big Pingjun feels that people in the industry can be confident about the future "scale" of Chinese cinema lines, and can invest in the "money" landscape of the industry at ease. Moreover, these financial support efforts are unprecedented: for example, some insiders pointed out that if only the construction of small-scale cinemas, the 300,000 subsidies of the township market, basically equivalent to one-third to one-half of the initial investment of small cinemas.